The
old saying “You are what you eat” could be rewritten as “You’ll look
like your last meal” if a big global trend finally takes off in
Britain. Across Japan, America and continental Europe, customers are
already buying expensive yoghurts, drinks, marshmallows, jams and even
sweets on the promise that they contain special “scientific”
ingredients, such as collagen, enzymes and even Botox that could make
consumers look younger and more beautiful, simply by ingesting them.